NEW YORK, Sept 27 (Reuters) – Avatars wearing the latest digital Gucci, Dolce & Gabbana and Burberry strutted their stuff on the runway of the Metaverse Fashion Week on Thursday night, as the global luxury fashion industry made its first foray into the world of non-fungible tokens (NFTs) and the metaverse.
The four-day event, which is taking place on the burgeoning social platform Decentraland, has been organized by the digital fashion house UNXD, which has partnered with the likes of Tommy Hilfiger, Estée Lauder and Adidas to create exclusive digital-only clothing and accessories for avatars.
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